About Certainly

Our Story

We started Certainly Health with a mission to bring price transparency to healthcare. We discovered that costs for the same treatments—across both medical and cosmetic care—can vary by as much as 10x between providers.

As we built tools to make pricing more transparent and easier to navigate, we realized something bigger: people don’t just want to understand what treatments cost—they want guidance on which treatments and providers will actually help them look and feel their best.

Today, Certainly has evolved into an AI-powered wellness concierge that helps people look good, feel great, and save money while working toward their health and wellness goals. From personalized appearance and wellness insights to seamless access to trusted providers and treatments, we’re redefining what it means to take control of your health.